IFF Interactive House
The IFF Interactive House project is an interactive VR application for the IFF Sales team, working in collaboration with the Vice President of Sales, Marketing and Consumer Insights, to enhance marketing strategies. This application features a realistic log cabin house where users can interact with strategically placed IFF innovations. Upon interaction, a screen appears displaying product features, as well as teleportation areas, and the user is transported to a lounge area to watch an informative video on the Unique Selling Proposition (USP).